In this article we discuss changing the way you think about the people who buy your services or products. While operating an online printing business I talked with a lot of our customers who were located all over the United States. Since they didn’t walk...
Here’s a short and sweet article I found offering simple suggestions of what to do with customer feedback. Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in...
There are many different kinds of heroes in movies and television these days - the rich guy with the alter-ego (Batman), the teen with the super powers (Spider-Man), the guy that turns green and shreds his clothes when he’s angry (The Hulk), and so on. Being in...
Sounds harsh, I know… but it’s good advice that could save your business or get you thinking about your business differently. Read on. As owner-operators we fall into familiar patterns that directly affect our business on a daily basis. We tend to work on areas of the...
Seth Godin, a marketer and author known for his books Tribes and Linchpin, did a TED talk in 2010 offering up the question, why are so many things “broken”? In this humorous presentation, he mentions signs with poor lettering, messages that don’t make sense, and...
