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You Want Clients and Not Customers

You Want Clients and Not Customers

In this article we discuss changing the way you think about the people who buy your services or products.   While operating an online printing business I talked with a lot of our customers who were located all over the United States. Since they didn’t walk into...
5 Cool Things You Can Do With Customer Feedback

5 Cool Things You Can Do With Customer Feedback

Here’s a short and sweet article I found offering simple suggestions of what to do with customer feedback.   Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those...
Are You An Action Hero?

Are You An Action Hero?

There are many different kinds of heroes in movies and television these days - the rich guy with the alter-ego (Batman), the teen with the super powers (Spider-Man), the guy that turns green and shreds his clothes when he’s angry (The Hulk), and so on. Being in...
Business Owners: Maybe You Should Give Up

Business Owners: Maybe You Should Give Up

Sounds harsh, I know… but it’s good advice that could save your business or get you thinking about your business differently. Read on. As owner-operators we fall into familiar patterns that directly affect our business on a daily basis. We tend to work on areas of the...
Is Your Business Broken?

Is Your Business Broken?

Seth Godin, a marketer and author known for his books Tribes and Linchpin, did a TED talk in 2010 offering up the question, why are so many things “broken”?   In this humorous presentation, he mentions signs with poor lettering, messages that don’t make sense, and...

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